MoviePass pulls 'unused app location' features from its iOS app

Business Insider

So, MoviePass users, are you satisfied?

MoviePass further clarified what that actually means by stating, "MoviePass released a new app update, including the removal of some unused app location capabilities".

Aside from the fact that users didn't know that they were being tracked, the way that Lowe talked about it during his presentation involved a bit of bragging like they know how you get there and where you go after.

"We get an enormous amount of information", Lowe said. We know all about you.

Do you care about MoviePass' data tracking plans, or is giving up some privacy worth the cheaper movies?

The company quickly backtracked after tech journalists and Twitter users raised alarm about his comments.

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A company spokesperson told CBS News that it doesn't sell the data that it gathers.

As smartphones have made their way into the pockets of more and more consumers, so too have Global Positioning System capabilities that are able to transmit location information to advertisers. "Removed unused app location capability". Our members will always have the option to choose the location-based services that are right for them today and in the future. "What we do is we use that data to market film", he continued.

It's still unclear exactly how much and what data MoviePass is collecting, but if you use the iOS app it's at least less information about your location with this update.

There's skepticism about whether MoviePass' model is sustainable, and the startup has encountered resistance from exhibitors including AMC Theatres.

MoviePass requires members - there are two million of them - to check in via the app once they arrive at the theater, which activates a debit card that can be used to purchase a ticket. "I'd rather pay full price for a movie", one person tweeted.

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