Walmart reported lower-than-expected profit in Q4 2017

Walmart's Revenue Rises, but Profit Falls Amid E-Commerce Push

To further goose Walmart sales, marketing for Jet will decrease in order to focus on Walmart.com, since the company found that it's cheaper to acquire new customers for Walmart than Jet.

Its stock took a beating, falling 10.2 percent to post its biggest single-day percentage drop in 30 years. Traffic was up 1.6% during the quartter, while average ticket rose 1.0%.

The mixed results reflect Walmart's battle to transform itself. But Walmart has more than one online pedal it could hit, as the company builds out both its Walmart.com and Jet.com businesses.

But it also acknowledged its own mistakes - a surge of TVs, toys and electronics into its warehouses during the peak periods of the holiday season crowded out more basic items. Still, Walmart finished the year with more than 40 percent growth in online sales in the USA, and it expects that online sales will be revived this year to hit that same pace.

Walmart and other retailers of all stripes are looking at new ways to compete in light of swiftly changing shopping habits.

Global sales increased 6.7% to $33.1B.

The company is preparing to release a renewed website this year, focusing on fashion and home goods. Walmart U.S. comp sales increased 2.6%, and comp traffic increased 1.6%.

Walmart has also teamed up with Google to pursue technology that would allow customers to shop at home using voice commands as it tries to chip away at the dominance of Amazon's Alexa-powered Echo devices.

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Online sales were 23% higher in the three months to December. Total revenue for the quarter ended January 25 rose 4.1% to $136.3 billion.

As for the fiscal year, Walmart's e-Commerce sales have increased 44 percent year over year. The Russell 2000 index of smaller-company stocks gave up 13.56 points, or 0.9 percent, to 1,529.99. The results fell short of Wall Street expectations.

"The big thing is the miss by Walmart, driven largely by its online business, and that's having investors scratching their heads", said Kim Forrest, senior equity research analyst with Fort Pitt Capital Group in Pittsburgh. It was the largest rise in holiday sales since the recession of 2008, exceeding the NRF's forecast of $682 billion.

The spark for those falls was a rise in US bond yields, however, and benchmark 10-year Treasury bond yields hit four-year highs of 2.8950 per cent on Tuesday. Arguably those shoppers did not have to visit Walmart - but many did, and from our data, Walmart increased its share of shoppers over the final quarter.

The largest percentage gainer on the TSX was Capital Power Corp, which rose 4.8 per cent, while the largest decliner was Uni-Select Inc, down 14.7 per cent.

Walmart has aggressively cut prices and plans to double the number of stores where groceries can be ordered online and picked up curbside, to 2,000 locations this year. But according to reports, Walmart didn't have a stellar fourth quarter in 2017. Its shares slumped 9.6 percent, and were on pace for their biggest percentage fall since October 2015.

In the past two quarters Walmart has managed to beat revenue estimates.

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