Essential Phone's new colours are gorgeous, but also very limited

Essential made an Amazon-exclusive version of its phone with Alexa preinstalled

Its 5.7-inch 19:10 aspect ratio display has nearly no bezels (although it does have an unconventional camera cutout), which makes the phone's body more appealing than competitors such as the OnePlus 5T or the Google Pixel 2 XL.

The Essential Phone in Ocean Depths (with teal back and copper/golden accents) will be available to buy starting later today, February 15. Essential says all three colors will be limited edition variants. Unfortunately, these will cost $599 apiece - a full $100 over the price of a Moon Black or Pure White unit, and significantly more than the going rate. Its approach, as a result, feels sort of artisanal, and that seems even more true of these limited edition models. "Our team of designers and engineers spent months developing custom ceramic colors, a feat that is much more complex and challenging than altering colors on standard materials such as plastic", said Linda Jiang, the head of industrial design at Essential. As a result, Essential said it's only making a "small batch" of these new colours, because "colored ceramic is extremely hard to produce consistently". Unsurprisingly, Ocean Depths is the first new color in the lineup, but so are two unexpected finishes that are equally as nice. This playful design is quite the statement piece for someone looking for a truly unique phone that will make waves among a sea of lookalike devices. The titanium frame's color is also black.

Essential made an Amazon-exclusive version of its phone with Alexa preinstalled
Essential Phone in Halo Gray includes Amazon Alexa built in

Interestingly, you'll have to pay extra for the privilege of owning any of the three new color variants. They will only be around for a limited time. It goes on sale on Thursday, February 22 at 12:00 PM PT. Inspired by high-end accessories and timepieces, this PH-1 features a high gloss and black ceramic back, contrasted with a warm copper band.

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