Petition to scrap Snapchat redesign hits 1 million

More than a million sign petition calling on Snapchat to reverse controversial redesign

Users are not happy with the latest Snapchat update.

Users now swipe left to see and interact with their friends, and swipe right to see branded and celebrity content.

Snapchat Redesign Change.org Petition crossed 1million Signatures: A petition Suggesting Snapchat reverse the redesign of its own Snapchat program has surpassed 1 million signatures.

Another issue bugging users: Snapchat quietly rolled out the changes as opposed to releasing them as a more formal update users could opt to download.

Chief Executive Evan Spiegel said on the organisation's full-year earnings call recently that the goal of the redesign was to make the program "simpler and easier to work with, particularly for elderly users". Model and wife of USA singer, John Legend, Chrissie Teigen tweeted that she didn't like feeling that her followers no longer felt like friends as a result.

New feature has been introduced to Snapchat for the first time, as the company just recently offered some concessions for the influencers to other court of social media platforms.

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Kylie Jenner asked her Twitter followers what they thought of the changes, and then agreed with a follower who replied that they hated it.

"Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in", a spokeswoman said.

"One person tweeted "@Snapchat HATE the new #update", while another wrote, "think I use snapchat 90% less than what I did before the update".

Rohan Midha, managing director of influencer marketing agency PMYB, told the BBC that Snapchat had made a mistake in removing celebrities and influencers from the "friends" section.

"Many users have found that it has not made the app easier to use, but has in fact made many features more hard", the petition says.

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