Dating Apps: Tinder and Bumble's 'Ladies First' Feature

8 Online Dating Success Stories That Will Make You Believe in (Tinder) Love

Currently, men or women can send the first message on Tinder after a match has been made, which has led to women sharing countless stories of abusive or inappropriate messages from men. Brehaut started the app in 2015, and it is projected to feature a digital dating coach equipped with artificial intelligence to guide and improve conversations between matches.

Apps like Tinder and Bumble make finding a date as easy as swiping right, while digital platforms like Match.com and OkCupid use specialized algorithms to help users find the flawless partner.

Is Tinder a completely different app for men and women?

The app's initiative will give women the option to turn the setting on or off, so they only have to message their matches first when they feel like it.

Which dating app is right for you? Given that Tinder is now going to roll out a very Bumble-like feature, I guess we know how those talks wrapped up. The news was first reported by MarketWatch.

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Mandy Ginsberg, chief executive of the Match group who own Tinder, told MarketWatch that the move was not a "reaction" to a competitor but will differ from anything else on the market (e.g Bumble) as the feature will be opt-in rather than a mandatory setting.

"As a woman CEO running a company that touches millions of women around the world, it's a big priority for me and an area that I'm particularly passionate about", said Ginsberg during an earnings call last week.

She said: "Often, women don't really want the pressure of kicking off the conversation, but if they want it, that's great".

This isn't the first change the company has made to cater to women's needs. Back in 2012, Whitney Wolfe Herd-co-founder of Tinder left the firm for starting a much friendlier female alternative after being suspected of sexual harassment and discrimination.

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