YouTube TV is adding more channels, but it's also getting more expensive

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YouTube will be increasing the price of its service from $35 per month to $45 per month on March 13.

For starters, the company is adding seven new channels to the service's lineup, including Cartoon Network, CNN, TBS, TNT, Adult Swim, CNN, truTV, and Turner Classic Movies.

With the latest expansion, Google is bringing the service to over 85% of U.S. households.

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The service will now cost $40 per month for new members in order to accommodate the increase in programming. Google choose to release YouTube TV in select markets only past year, and has added new regions since - but the service is still waiting for its nationwide roll-out. And then it finally came to TVs, with a new client for Xbox One in October 2017, followed more recently by clients for Apple TV, Roku, and other living room set-top boxes; previous to that, YouTube TV users had to navigate the service on their phones and then cast video to their TVs. The service said it will also soon be adding sports channels NBA TV and MLB Network to its base package.

The big announcement today touched on a couple of the components of YouTube TV. All customers who join the service prior to the 13th will be able to keep the lower $35 monthly rate going forward. YouTube TV is also getting a content boost on the sports front.

And the service will soon be available in over 100 markets, a huge increase over past year. And now, more people can take advantage of the service since it's been expanded to markets including Lexington, Dayton, Honolulu, El Paso, Burlington, Plattsburgh, Richmond, Petersburg, Mobile, Syracuse, Champaign, Springfield, Columbia, Charleston, Harlingen, Wichita, Wilkes-Barre, and Scranton. You can check out the YouTube TV website to see if you are in a covered market. But the deal show Google is continuing to invest in the product.

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