FuboTV Offering NBCU's Olympics Coverage

Steve Russell  Toronto Star  Getty Images

Its main goal is to provide coverage of key moments in big events during the Winter Olympics.

Then, yes, Friday brings the opening ceremony - which starts at 3 a.m. PST and will be shown delayed as part of the prime-time package at 5 p.m. - with all its pomp and glitz and fashion misfires.

"This is a wonderful opportunity to be apolitical in a time when that's been very hard to do", said Couric, who's making a return to NBC for the Olympics.

The 2018 Olympics are officially open, as anybody anywhere near a TV playing NBC knows, but the opening ceremonies won't unroll until Friday morning, USA time.

Follow along with the colorful festivities from Pyeongchang with our live blog, and see below for all of the info on how to watch.

Not everyone is buying NBC's new math. David Cohen, president of the ad buyer Magna in North America, said the new ad strategy will likely boost NBC's Olympics revenue and make it less likely the company will fall short of its audience guarantees. Coupled with its strong first-quarter 2018 estimates, now might not be a bad time to think about grabbing Comcast amid this current downturn. These interviews will feature United States athletes and broadcast announcers as they are in transit to and from competition venues, providing a sense of anticipation leading up to an important event, or reaction from a performance or medal win.

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For more information on NBC Olympics' coverage of the PyeongChang Olympics, please visit: http://nbcsportsgrouppressbox.com/. But to watch online, you'll still need to be a paying cable or satellite subscriber.

NBC is also hoping the interactive approach will help it rebound from the ratings dips of the past few Olympic games. Most antennas offer the same sound and image quality but signals weaken when there are a lot of buildings, trees, hill and other objects that can obstruct the signals.

Olympics will use Harmonic solutions for a variety of production applications, including broadcast, on-demand, digital, news operations and long-term archive.

NBCSN will present 369 hours of coverage, including live primetime and 10 days of 24-hour coverage from February 18 to February 25.

This year the Winter Olympics will run from the 9th to the 25th of February, with the closing ceremony taking place at 6AM ET/3AM PT on Friday, February 2th. Find NBC's complete listings of coverage of the games here. Interactive video will give viewers broader access to Olympics content beyond the TV broadcasts, including on mobile devices, and could be the answer for increased engagement.

If you already subscribe to a standalone streaming service - or if you're willing to pay for an account - your best bet will be Hulu Live TV, YouTube TV, Sling TV, PlayStation Vue, DirecTV Now, and the online sports streaming service, fuboTV. Instead of being locked into the moment you tune in, users can jump forward and back through the playlist.

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