LA Coliseum to be renamed to help fund upgrade

It's now officially the United Airlines Memorial Coliseum

The name change was announced at the groundbreaking ceremony for the stadium's recent renovations, which began at the conclusion of the National Football League regular season several weeks ago.

University of Southern California announced today that they have signed a licensing agreement with United Airlines for the naming rights for the Los Angeles Memorial Coliseum.

With the new name, you can expect plenty of jokes from opposing fans, who will hope that getting kicked out of the venue doesn't now bring an entirely different experience.

The Coliseum has been home to the USC Trojans football team since 1923 and will house the Los Angeles Rams for two more seasons, until their new stadium in Inglewood, California, is ready in 2020.

The Coliseum will officially change its name in 2019 after the renovations are complete.

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Plans call for an overall reduction in the Coliseum's seating capacity, from 93,607 to about 77,500.

Chief Operating Officer of the Coliseum Dan Stimmler said that numerous changes were motivated by a desire for a less confined gameday experience. The renovations will add additional aisles and handrails, install wider seats with more legroom, update stadium Wi-Fi, and upgrade concessions. In addition to stripping away the video boards and advertisements from the Peristyle, the renovations will involve the building of The Scholarship Club Topwer on the south side of the stadium, including luxury suites, a new concourse and a new press box.

"There is some stuff that we've looked at as far as artificial sidelines, but nothing outrageously different as of right now", Athletic Fields Supervisor Scott Lupold said.

"The restoration of the Los Angeles Memorial Coliseum is a vital step forward to a more dynamic 9th District", said Los Angeles City Councilman and Coliseum Commission President Curren Price in a release. This one is especially obnoxious, given the Coliseum's hallowed place in Los Angeles history and sports lore, and its original naming to honor the dead of World War I. There's also so much to make fun of about it. "It's nice to see this get done, it can only help everybody involved here at some point".

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