YouTube just made it harder for small video producers to make money

YouTube tightens monetisation criteria amid brand safety concerns

Additionally, the site will have staff manually review videos for Google Preferred, which puts YouTube's most popular content into packages for advertisers.

The impact of digital advertising is a big issue. Are you a smaller scale YouTube Creator who doesn't meet these requirements and will be affected?

It would take a vast army of people for YouTube to screen every single video that gets posted to the video sharing site, where people upload 400 hours of content per minute. Under the new plan, previously reported by Bloomberg, Google Preferred ads will now only run on videos that have been human verified as brand safe.

This change will be set immediately for now non partnered channels, but will also roll out to all channels already partnered, meaning some may have their partnership removed.

"This combination of hard-to-game user signals and improved abuse indicators will help us reward the creators who make engaging content while preventing bad actors and spammers from gaming the system in order to monetize unsuitable content", wrote Muret. While that threshold provided more information to determine whether a channel followed Youtube's community guidelines and policies.

YouTuber Logan Paul received a whole lot of backlash recently after posting a video containing footage of a suicide victim, and now he says everyone deserves a second chance. He said, "This is YouTube's response to the Logan Paul thing". The company even removed Paul from its Google Preferred program, which is exclusive to top creators.

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YouTube suffered similar negative attention in February 2017, when Felix "PewDiePie" Kjellberg posted a video that included anti-Semitic imagery. We'll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge. The platform is not new to pulling its creators off the program.

What do you think of YouTube's new guidelines, PR Daily readers? This ensures that ads will not run on any random YouTube channel having fewer views or watch time.

According to Mohan and Kyncl, 99% of the channels affected made less than $100 from advertising in the past year, while 90% earned less than $2.50 in the last month. "After thoughtful consideration, we believe these are necessary compromises to protect our community", it said. This will allow advertisers to reflect their view of appropriate placements for their brand, while understanding potential reach tradeoffs.

The previous round of policy-tightening came after more than 250 advertisers cut back on YouTube ad-buying last spring following news reports that found their ads displayed alongside extremist propaganda.

YouTube's changes also provide guidelines for organizations to evaluate whether a channel has an active following or not.

He also implied that he had more to say on the subject at a later date.

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