Project Fi creates its own version of an unlimited plan

Above Google Project Fi Image Credit Paul Sawers  VentureBeat

Instead, Google simply offered data at $10/GB/month and would give you a refund for any data you paid for but didn't use. And some of the carriers have even cheaper unlimited plans that slow download speeds or impose other limits.

Prior to today, Project Fi users were charged $10 per GB no matter how much data they used, which could become quite costly for heavy users. It's perhaps fair to say that anyone using 15GB of data per month is likely streaming and prefers higher speeds.

The theory behind Project Fi has always been simple: pay for what you use.

Google's Project Fi cell service never played the "unlimited data" game that most carriers in the USA like to play (and which is never truly unlimited).

If you are on a family plan or group plan with your wireless carrier, sometimes you have to ask everyone else on the plan to pay his or her share of the bill. But with Bill Protection, once you hit 6GB of data, or $80 for the month ($20 "Fi Basics" + $60 of data), your bill is capped - but you continue to get data service, just like a flat-rate unlimited plan from other carriers.

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Project Fi charges $20 for unlimited texting and calling in the US, with data costing $10 per GB. Not only does that $80 figure line up nicely with the competition, but it also is effectively much lower since most unlimited plan users don't actually use over 6GB of data per month every single month. The MVNO already offers unlimited talk and text for $20, plus $10 per gigabyte of data after that.

Google today announced its own take on an unlimited plan for Project Fi, calling it Bill Protection.

And here's the kicker: with Bill Protection you'll never have to pay for unlimited data in months when you don't actually need it.

Project Fi was a great deal when it was first introduced, minus the fact that the only compatible phone was the Nexus 6. "If you're a current Fi subscriber, you'll see it appear on your next billing cycle".

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