Kenya: Family of Boy in 'Racist' H&M Hoodie Forced to Move

It led to a temporary closure of H&M stores in the nation, but eNews Channel Africa reported the shops reopened Sunday, Jan. 14 with tight security.

They parents also say that despite the global uproar over the monkey hoodie, young Liam doesn't really understand the fuss.

The popular chain has recently come under worldwide criticism for using a black child to advertise a hoodie bearing the slogan "Coolest Monkey in the Jungle".

The clothing retail giant has received flack over its use of a black child wearing a hoody with the writing "Coolest Monkey in the Jungle", in an advert.

Members of the opposition party Economic Freedom Fighters stormed into six South African H&M stores on Saturday, in a protest that ended in stores closing after being ransacked and trashed.

Though Mrs Mango has been a victim of racism and acknowledges it's a huge problem, she's been attacked by other black people for not condemning H&M. Terry notes how "I wouldn't see such a connection to anything other than my son modelling a shirt".

H&M has since apologised and removed the image and the sweatshirt from its stores, saying it was "investigating internally to ensure this can't ever happen again".

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When asked whether they felt people had overreacted Liam's parents simply replied that when it came to racism everyone was entitled to their own opinion.

On Monday, Mango and her husband, Frank Odhiambo, discussed the advertisement on ITV's show This Morning.

She added that she wasn't necessarily taken aback by the word "monkey" on her son's hoodie.

"It is not an overreaction when it comes to racism, everybody should act differently based on their own opinions on what racism is".

Terry Mango, the mother of the child, told BBC Outside Source Tuesday they left their home "for security reasons" in Stockholm, Sweden. Liam, a black, young boy modelling a t-shirt with the world monkey on it.

Thankfully, Liam Mango remains oblivious to the crisis surrounding him. "Liam has not experienced [racism yet]", Mrs Mango said.

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