Patanjali Ayurveda goes digital, Ramdev announces partnership with Amazon, Flipkart and others

Ramdev's Patanjali makes big online push ties up with Flipkart Amazon & others

Patanjali Ayurved said in a statement that its e-commerce platform "yielded good dividend and response at trial stage itself" with online sales crossing Rs. 10 crore mark in December.

The company has also announced its partnership with leading e-retailers and aggregators to authorise online sales of its products which include Paytm Mall, BigBasket, Flipkart, Amazon India, Grofers, Amazon India, netmeds, 1mg and Shopclues, among others.

Addressing a press conference, Ramdev said that the online mechanism aims to provide convenient and efficient options for the public, as an extension of the traditional retail market. "Utmost care has been taken to ensure the Swadeshi movement and it has been ensured that Patanjali products reach into every home without compromising on policies and business ethics", Ramdev said. "At the same time, we will be launching Patanjali loyalty programme later this month at the exclusive brand stores".

Patanjali and e-commerce will not offer discount for selling online to maintain balance with sale from retail outlets. "Now we are looking rural coverage also". "We have created the annual production capacity worth Rs 50,000 crore, the highest in FMCG sector so far at Haridwar and Tejpur, Assam".

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When asked about exports, Ramdev said that from the next fiscal export would start once its export oriented unit at Miha in Nagpur becomes operational.

The company, which reportedly had a turnover of more than Rs 10,500 crore in 2016-'17, is aiming to grow twice as much in this financial year, NDTV reported.

As per the reports, last year, the company has also announced the venturing into solar equipment manufacturing.

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