LG G7 Revised From Scratch Amid Struggling Smartphone Business

LG G7 Announcement Date to Be Delayed Due to Revision of Phone From Scratch

According to The Investor, a sister publication of the Korea Herald, LG CEO Jo Seong-jin has directed the smartphone unit to start the G7 development from scratch. A new decision on the launch will reportedly be taken around Lunar New Year, which is on February 16.

According to The Investor, Jo Seong-jin, vice chairman and CEO of LG Electronics has ordered the company executives to rethink its next premium smartphone now dubbed as G7.

Well, one report claims that LG CEO Jo Seong-jin has ordered a revision of the upcoming phone. But it seems that the company is not planning to launch the next flagship anytime soon as the LG CEO has ordered to restart the development of the G7 from scratch. "But we will not launch it just because other rivals do", the company said.

Rumor within the company has it that the team hasn't been able to find a strong selling point for the G7.

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But Jordan also blamed himself for not getting to Case Keenum before the quarterback threw the deep ball to Diggs. Bank Stadium moves Minnesota into the NFC championship game at Philadelphia on Sunday, Jan. 21.

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Thus, Matteo Darmian and Luke Shaw are expected to take the flanks while Phil Jones and Chris Smalling will partner in the center. The Potters now sit in 18th place in the standings and are winless in their last three Premier League fixtures.

Mooted "LG G7" features like slimmer bezels and a dual front-facing camera (complete with an iris scanner) have been rumored for a while, but it appears that LG's next phone is suffering something of an identity crisis. Rumours also indicate that LG might rename the G-series, but the company is yet to make it official.

The company has been excelling in premium home appliances but it is struggling with smartphones.

The South Korean electronics giant confirmed that it would move away from a traditional annual release strategy, instead retaining existing models over a longer lifespan with incremental variants to its G- and V-series. If true, this would mean that LG would be missing out on the chance to introduce the G7 at MWC, where Samsung is expected to showcase its Galaxy S9 flagship smartphone.

While, LG's introspective willingness to revisit the forthcoming release is admirable, a full rebuild in a space of just three months looks like a tall order. LG's mobile division has posted losses for ten straight quarters, and is likely to report another quarterly loss later this month.

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