Lenovo introduces its new Smart Display powered by Google Assistant

Wiz's Google Assistant-enabled smart LED lights at CES. Voice assistants are increasingly being integrated with home appliances. Jae C. Hong  AP

LATEST news from the multitude of product announcements at CES 2018 in Las Vegas includes the use of voice assistants being built into an increasing number of devices around the home.

But Apple & Google are embedding their tech into their own home-based smart assistants (Apple's release of its speaker-come-hub HomePod is slated for "early 2018").

On the show floor, it smoothly scrolled through demo applications popping up info in ways we're used to seeing on our phones or through Android Auto. The new product is a slab-shaped device with speaker grilles on the left side and an 8-inch or 10-inch display on the right. No matter what you want, there's a good chance Google Assistant - and the Lenovo Smart Display - can help you out.

Users of the smart displays being unveiled by Google can not browse the Web or install apps as they would on a tablet, but the new gadgets are optimized for sound quality and listening to voice commands.

Obviously, the Google Assistant is running the show, so you can go ahead and watch videos on YouTube, ask questions or check the weather and much more.

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Google has made great strides with Assistant, but the search giant still has plenty of work to do to catch up with Amazon's Alexa. It's much like the Echo Show so you can say Amazon started the smart display trend albeit it has issues with Google. The smart display comes with Assistant inside and an always-listening feature to hear for commands. So to browse and find services that worked with your Google Home speaker, you simply had to scroll through a rapidly growing list of random add-ons.

READ NEXT:Microsoft not giving up on Cortana, announces new devices Google's not really promoting its range of Assistant-equipped hardware, the Google Home, Home Mini and Max. And during such a new trend why would LG not be part of it.

We're becoming less embarrassed about talking to a machine as well, only 16% of consumers feel uncomfortable using voice commands in front of other people.

And the market for smart devices is exploding, even with warnings that "the internet of things" is notoriously insecure. Further reports reveal that Google's efforts of reminding fans of the existence of the Google Assistant has also extended to huge advertisement billboards. And it's understandable, Google it's the most known company in the whole world.

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