Virtual aide market a 'wildfire' at CES 2018

A man walks by ultra high definition TVs at the TCL booth at CES International Wednesday Jan. 6 2016 in Las Vegas

The Consumer Electronics Show (CES) is the world's biggest technology show, where numerous world's biggest tech firms gather in Las Vegas to show off their visions of the future and set the tone for the innovative year ahead.

"How the hell do you lose electricity at an electronics show?" said James.

Some people jokingly wondered why technology wasn't saving them, asking Google or Alexa to turn the lights on.

By the end of this week's show we should have a better sense for whether Amazon will extend its lead or if Google Assistant will make serious inroads against Alexa in the coming year.

"Technology is reshaping the commercial vehicle industry, and we have to be sure Peterbilt is on the front line of those developments", said Kyle Quinn, general manager, Peterbilt Motors Company.

Some of those companies have strengths Amazon can't match. Microsoft's Cortana digital assistant is installed by default on Windows 10 computers.

Several other players will be trying to catch up with Amazon and Google.

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The company largely invented the modern smart-speaker category with the summer 2015 launch of the cylindrical Echo speaker.

"We expect a further deluge of pseudo-artificial intelligence devices at CES 2018, continuing the theme of faintly ridiculous products such as the "intelligent" toothbrush that emerged at last year's show", he added. Samsung's Bixby has a following of its own, and Apple's Siri is built into MacBooks and iOS devices.

Since then, the company has launched a refreshed line of Amazon Echo speakers, including a model created to make it easy for consumers to get started using Alexa to manage their lightbulbs, refrigerators and televisions. The devices should be released between April 2017 and April 2018, according to the rules.

CES is held each January in Las Vegas and has served as the proving ground for innovators and breakthrough technologies for 50 years - the global stage where next-generation innovations are introduced to the marketplace.

Ford Motors' CEO Jim Hackett is also slated for a keynote Tuesday in the same location, at 2pm, where he is set to focus on mobility solutions for smart cities. There are also those who eschew the use of always-on voice assistants over privacy concerns.

The 24-inch model starts at $1,332.

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