LG's rollable TV is the pick of the futuristic displays at CES

Antonio Villas-Boas  Business Insider

Giving it a visual once-over, you might be surprised by the Q9S's frame, it's substantially thicker than numerous smart screens we've seen at the show.

It can sink down when the content on screen is in a narrower aspect ratio so viewers can enjoy what they're watching without any black space, while another setting drops the screen even lower, leaving only a thin wide strip that displays smart home information, including music streaming controls. To me, that was particularly impressive, because even the best LCD or OLED panels have small bezels when placed together for a signage application. "OLED is clearly a next-generation technology leader and for this reason, LG Display is accelerating its research and development into OLED so that we can provide differentiated products to customers and markets". Better start saving now.

Congratulations to all the winners and to be updated throughout the show as we publish and link to in-depth looks at each product.

Samsung hasn't told us everything about the 8K up-conversion algorithm, but time and again that we've spoken to the South Korean TV manufacturer about the process, two words come up: artificial intelligence.

A proprietary algorithm will not only adjust the content's screen resolution automatically, but it will continuously improve its picture frame by frame for the duration.

Antonio Villas-Boas  Business Insider
Antonio Villas-Boas Business Insider

Samsung has confirmed that The Wall will be making its way to the market this same year and in a range of different sizes.

"On a wall screen, you can watch TV, designating any section or portion of the display to act like a TV", he said.

Its USP? Packing the ability to go five times brighter than the brightest TV now on the market, to give HDR footage some extra punch when it counts. Though a commercial model has not been announced yet, the rollable OLED is being demoed now at CES 2018 in Las Vegas.

Samsung has several major events coming up this year with a number of new devices expected to be launched. And you'll be able to buy it this year. We wouldn't say so.

It's going to be some years before 8K is anywhere close to a similar position, and prices will be prohibitively expensive for many years to come.

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