Diet Coke has a brand-new look, and four new flavours

Diet Coke

"We know Diet Coke has all kinds of fans - from people who have loved its great taste since it launched in 1982 to millennial men and women who are always looking to try new things".

Diet Coke and the new flavors will be packaged in sleek 12-ounce cans and sold as on-the-go singles and in 8-packs.

Those are Ginger Lime, Twisted Mango, Zesty Blood Orange, and Feisty Cherry.

The research and development team at Coca-Cola tested over 30 potential new Diet Coke flavors, working with tropical, citrus, and even botanical notes before settling on the four new flavors. The taste of the plain Diet Coke will stay the same, the Atlanta company said.

Citing millennials as the inspiration for the change, Rafael Acevedo, the group director for Diet Coke in North America, explained that "Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach".

According to The Coca-Cola Co., the new packaging designs and visual identity represent a brand rejuvenation for Diet Coke, which will be supported with a robust integrated marketing campaign launching later this month.

The relaunch is part of the company's plans to focus on low-sugar and low-calorie options, following relaunch of Coke Zero previous year, and its recent introduction of Fuze Tea to Europe.

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Speaking to AdNews at the time, Coca-Cola's VP of global design James Sommerville said the brand was being diluted in store and on shelf with the different designs across Coke Zero, Coke Life and Diet Coke.

The cans also contain the same volume despite the change in shape.

Diet Coke sales have fallen as more people switch to other low-calorie drinks, such as flavored fizzy water. He's known to drink 12 Diet Cokes a day. They also still have their original Diet Coke flavor, but in a new can.

The company says Diet Coke's new look and flavors were aimed to appeal to millennials.

Diet Coke sales totalled more than £1.54 billion a year ago.

Expect a slightly taller, slimmer can with a new design.

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