Cindy Crawford recreates iconic Pepsi Super Bowl ad

PepsiCo Looks To Bounce Back From Jenner Debacle With Retro Ads

In the six-second teaser of the commercial that will air during Super Bowl LII on Sunday, Feb. 4, Crawford is seen getting out of a sports auto that looks very similar to the one she stepped out of 26 years ago, only this time she's not sporting a white bodysuit and cut-off shorts. News, the advertisement will also feature Crawford's son, Presley Gerber, as well as several other celebrities who have previously appeared in Pepsi campaigns. PepsiCo said the year-long campaign will cover the whole Pepsi range - Pepsi, Pepsi Max (Zero Sugar in the US) and Diet Pepsi - and is set to run in 55 markets.

The ad, titled This Is The Pepsi, is part of the company's Pepsi Generation campaign, celebrating the brand's 120-year history in pop culture, and will air during the Super Bowl 52 telecast on 4 February (18). In an effort to distance itself from 2017, it looks like Pepsi has traveled very far back in time, indeed.

"I was saying to Kaia, "Presley and I are doing this commercial" and she was like, 'Wait, Presley and you?" Some lucky fans were also given the chance to win sideline passes to see him perform live at U.S. Bank Stadium through a social media campaign, #PepsiHalftimeLive. Other nods to happier times in the Pepsi universe include limited-edition retro packaging, which will feature the brand's vintage logo on regular Pepsi products beginning January 29.

The "Pepsi Generations" campaign also will include nostalgic pop-up exhibitions throughout the U.S. meant to celebrate the brand's (less controversial) "pop-culture milestones in Pepsi history". A couple of years ago it replaced the people with emojis on giant Pepsi bottles for its PepsiMoji campaign.

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The brand is also returning to its Pepsi Stuff loyalty program first released in 1996.

Crawford plans to attend the Super Bowl in Minneapolis, where her father lives. Nominated for Academy of Country Music, Country Music Association and CMT awards in 2017, their red-hot new single "Don't Get Better Than That" is now climbing the Country charts. This is the 15th year the brand will present the Pepsi NFL Rookie of the Year award.

The campaign announcement comes just one day after Coca-Cola Co. announced that its Diet Coke brand was being "restaged" with sleek new packaging and four new feisty flavors. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.

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