Amazon and Google are waging war behind the smart gadgets at CES

About 4,000 tech giants and start-ups will be present at CES in Las Vegas

Over the four-day event, nine sessions will focus just on Alexa, covering topics ranging from basic use-how to build a smart home with Alexa, the art of talking to Alexa, etc. -to wild thoughts, like integrating Alexa voice into other products and how to help improve Alexa's memory.

Google threw down its gauntlet at CES 2018 in Las Vegas. Intelligent speakers, like Amazon's Echo and Google's Home, are "quickly becoming the core foundation of smart homes", he said.

But it's the rivalry between Amazon and Google that is particularly noticeable.

A new SmartThings application to be released by mid-year will consolidate command of Samsung devices and be a "remote control for your connected life", Kim said.

Google Assistant is being integrated into LG products including televisions, headphones and smart speakers.

At CES 2017, LG invited Amazon on stage at its press conference in order to showcase Alexa inside a variety of devices but this year, the honour of an appearance fell to Google. SDA212 System on Chips are created to help developers and OEMs develop fast and efficient hubs based on Google Assistant and related Google services. According to Toyota, they will be fitting their future vehicle with Alexa this year but so far, they have not said anything about adding the Android Auto and Apple CarPlay support.

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By pressing a button, you can lower the screen into a box, where it wraps around a metal cylinder, kind of like a window blind. And while LG mentioned support for Alexa just once throughout the presentation, all its examples came from Google's Assistant.

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Google Assistant is still far behind Amazon's Alexa in terms of third-party apps support, but it is getting popularity with several new partnerships.

A report in Bloomberg suggests that Google may launch a re-vamped online store in February, with devices featuring Google Assistant front and center.

"Google has many more moving forward there are question marks about how long Amazon can sustain the growth". Google is the closest direct competitor, and no other company is even in the game. But it hasn't been a huge factor in gadget announcements leading up to CES.

Google claims that you can now perform more than a million actions with Google Assistant.

Alexa is also making its way deeper into the realm of Microsoft's Cortana.

It has baked Bixby into TVs, fridges and smartphones among other products - and those are the only places you'll find it.

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