Apple buys music app Shazam

Apple confirms acquisition of Shazam

The British company that started in 2002 launched its ad-supported app in Apple App Store in 2008, the year when the Apple App Store was newly created. The music service is one of the earlier players in mobile music. The music-recognition app now has an impressive user base of hundreds of millions of people worldwide, across various platforms, and it could prove to be a real asset for Apple.

The official statement reads: "Apple Music and Shazam are a natural fit, sharing our passion for music discovery and delivering great music experiences to our users".

How much is the acquisition?

.

The companies didn't disclose the price of the acquisition announced Monday. Furthermore, sources said that the company had been in the works for five months.

Google has offered a similar feature for a couple years now, However, it only allows customers to "pre-register" for an app release and not pre-oder for purchase.

However, Apple did not reveal the details about its plans on how to use the app.

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KitGuru Says: Apple doesn't always confirm its business acquisitions publicly but it seems that this one in particular warranted some acknowledgement.

Shazam, which enables users to identify a song by just listening to a snippet of it, is a pioneer in audio identification and its app has been downloaded more than 1bn times. Shazam is now one of the highest rated apps on the App Store, and allows users to discover new music by holding their smartphones near a speaker. It now has the ability to send users to third-party sites to listen and download at leisure.

He has repeatedly called AR more "profound" than virtual reality, which limits users to computer-generated views.

Then, it branched into other marketing services.

It's similar to an aggregation service, where the app does not own the content but instead drives users to the right place. Shazam was one of the first apps on the Apple App Store after all.

Apple spokespeople did not elaborate about Apple's plans for the Shazam service, but the company mentioned that it is popular "across multiple platforms" in its statement, suggesting a possibility that Apple keeps the service operational.

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