Instagram launches Direct, a standalone messaging app

Instagram’s standalone messaging app could be a winner

This statement was made in reference to Instagram's current process of testing a standalone app for private messages just like the inbox, called Direct, an initial step probably towards dismissing the messaging features from the basic app. Alonside these changes, Instagram also recently launched the Stories Highlights and Stories Archive. The firm has yet to officially announce the test and the reasoning behind it, though its motivation is likely similar to that Facebook had for spinning off Messenger, with the Menlo Park-based company previously claiming it chose to split the omnipresent social media service into two so that it's able to simultaneously focus on delivering a premium messaging and social media experience. Here is what Instagram has to say about the new app. It's fast, visual and super fun.

If Instagram's inbox is still available inside your Instagram app that's because the Direct standalone app launched only in certain markets, including Chile, Israel, Italy, Portugal, Turkey, and Uruguay.

After starting out as a simple way for sharing photos with friends, family, and random followers, Instagram has grown into a fairly bloated app these days.

The app consists of three screens.

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The thing that stands out the most is the camera, which is the first thing that will greet users when they open the Direct app. You can also look at your profile and settings, and view and send messages to other Instagram users. The direct messaging feature is removed from Instagram once Direct is downloaded, but you can easily access it by swiping once again to the left in Instagram to see the Direct logo and then jump right to it. Overall, the Direct app works pretty much like Snapchat, which isn't a surprise since Facebook and Instagram have been copying for some time now.

Remember how upset people were when Facebook started requiring everyone to install the separate Messenger app?

This is similar to how Facebook stripped out the messaging aspect of its core app and introduced Messenger as its IM platform.

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