GM is launching a feature that allows people to shop while driving

Source General Motors

In addition to those brands, app-based courier service delivery.com will also provide services from local independent businesses by enabling customers to order online from their favorite local restaurants, wine and spirits shops, grocery stores and laundry and dry-cleaning providers - all from the front seat of their vehicle.

Tuesday launched Marketplace, a new e-commerce feature that will allow its customers to order and pay for food, make dinner reservations, reserve a parking space, or pay for gas. Over the next 12 to 18 months, the service will be rolled out to a total of about 4 million GM vehicles on USA roads.

You won't have to purchase a data plan to use Marketplace, though. Simple on-screen notifications can identify relevant offers.

"The average American spends 46 minutes per day on the road driving".

"We think we are offering a better experience to our core customers", says Santiago Chamorro, vice president-Global Connected Customer Experience at GM.

In-car infotainment systems are becoming ever more advanced, and with the addition of Wi-Fi and LTE functionality comes the sort of features that were once restricted to smartphones. Customers can "expect to see more service promotions coming through the platform", Chamorro said.

Marketplace is an evolution of AtYourService, which used OnStar to provide drivers with information from merchants along their route.

There will be limits to the functionality of the new marketplace feature since it's created to be used while driving.

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Drivers won't need a data plan to receive the update. For instance, tapping on the Starbucks icon would give customers a few favorite drinks to choose from, and possibly a seasonal offering.

Shell will enable the exceptional driver experience, providing ease of payment and savings with INSTANT GOLD STATUS in the Fuel Rewards® program.

General Motors has the app for you. Drivers will also have access to Priceline, ExxonMobil and OnStar, among other companies.

Applebee's ensures customers are never too far from Eatin' Good in the Neighborhood whether close to home or miles away with the ability to locate their nearest restaurant, order featured menu items and reorder recent favorites through the convenience of their vehicle's touchscreen.

- IHOP, allowing to search for nearby restaurants and order from your vehicle.

General Motors Co. has leadership positions in the world's largest and fastest-growing automotive markets.

But the automaker hopes the bigger payoff will come through increased loyalty to its Chevrolet, Buick, GMC and Cadillac brands.

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