World's largest Starbucks store to open in China

Starbucks Is Opening Its Largest Starbucks Ever – And You Have to See Inside

The 88-foot coffee bar was handcrafted by Chinese artisans and will be the longest Starbucks coffee bar in the world.

Until now, Starbucks' only open Roastery was in Seattle, Washington. There will be over 100 beverages on the Roastery's menu including "including Teavana tea infused with nitrogen as well as a new take on tea brewing with the Steampunk, which uses steam to extract unique flavors from each tea leaf", according to an email from Starbucks public relation.

Customers can also visit Tmall to purchase Shanghai Roastery and Reserve branded merchandise and coffee for home delivery. The brand plans to open the concept in Milan and NY in 2018 and Tokyo and Chicago in 2019. Chicago, which at a planned 43,000 square feet will become the biggest of the now announced locations, is expected to open in 2019.

China is becoming crucial for Starbucks.

The company is riding that wave and expanding aggressively in China, opening a new Starbucks store every 15 hours on average. Starbucks now has more than 3,000 stores across 136 cities. Also, it will have China's first-ever Teavana Bar, which the company describes as "a reimagined tea experience supported by the world's only tea bar made entirely from 3-D printed recycled materials".

Worldwide coffee chains are now looking to get in on the act, too - despite Starbucks having a big head start.

The roastery will introduce coffee culture, while pursuing quality, craftsmanship and innovation.

In an effort led by former-CEO Howard Schultz, the company plans to open several hundred Reserve stores all around the world.

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The Roastery cafe includes three wooden coffee bars and a dedicated bar that offers China's traditional drink, tea.

Same-store sales at USA cafes were up 2% for the quarter ended 1 October, while sales in China were up 8%. Sales there were up 8% compared with the same quarter previous year.

The original Reserve Roastery serves as a tourist destination that's sort of a coffee theme park.

This new Shanghai store is almost 30,000 square feet, has over 100 beverages on the menu, and allows customers to participate in the first AR (augmented reality) experience from Starbucks.

Shanghai alone has an estimated 6,500 coffee houses, with small chains, independent stores and bakeries battling for a slice of a market that Mintel says could grow to 79 billion yuan by 2022 from 60 billion yuan this year. The success of the Seattle Roastery, which opened in late 2014, demonstrated to Starbucks the potential for more upscale locations and provided a blueprint for the other Roasteries in the works around the world.

Consumers will clearly pay more for special experiences.

You have to see the stunning location, which is open now, to believe it.

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