Lamborghini unveils new Urus SUV

How Would You Configure Your Lamborghini Urus

Supercar maker Lamborghini has unveiled its Urus SUV, entering the luxury utility vehicle market with the $200,000 model.

As well as the entire concept of Lamborghini making a hatchback, what's additionally heretical about the car's makeup is the engine position, which has been shifted to the front of the auto to make more room for seats and a boot.

Deliveries to customers will begin next spring. The Urus elevates the SUV to a level not previously possible, the Super SUV.

Lamborghini Urus Configurator
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What makes the Urus one of its kind is its 4.0-litre twin-turbo V8 engine that has the potential to pump out a maximum power output of 650 hp at 6500 rpm and peak torque of 850 Nm between 2240 - 4500 rpm. Inspired by military-design, the vehicle was nicknamed the "Rambo Lambo", but the Urus takes on a much edgier, sleeker style more in vein of the company's sports cars.

It accelerates from 0-100 km an hour in 3.6 seconds, 0-200 km an hour in 12.8 seconds and reaches a top speed of 305 km/h. It is the culmination of intensive development and passionate skill to create a new breed of bull: "a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers". You also get adaptive air suspension and carbon ceramic brakes as standard. Also, the available wheels range from 21"-23" in size; can you believe it? The rear has either a three-seat bench with Isofix points or an optional two-seat configuration. Multifunction switches are intuitively located on the steering wheel to control the Lamborghini Infotainment System, and right behind is a fully digital TFT display showing the main vehicle information in an animated, customizable 3D representation. The SUV also offers high practicality quotient with a boot space of 616-litre that can be further extended by folding the rear row.

"The objective is to maintain a balance between traditional values and the technology of the future", said Domenicali, while acknowledging that electric cars were "a clear trend in the automotive world". The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle.

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