In an Effort to Combat Dipping Ratings, ESPN Is Heading to Snapchat

ESPN will produce a daily version of SportsCenter exclusively for Snapchat

The deal is good for two years.

ESPN is debuting a SportsCenter show on Snapchat today, the company announced.

What's SportsCenter's next evolution?

SportsCenter's arrival makes it the first-ever daily sports show on the platform.

ESPN is a longstanding partner of Snapchat Discover, the app's section for publishers.

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The first episode will be hosted by Katie Nolan. Others expected to host future shows include sports anchors Elle Duncan and Cassidy Hubbarth, as well as ESPN Radio host Jason Fitz and comedian Cy Amundson.

Snapchat and ESPN will split advertising revenue sold alongside the new mini versions of SportsCenter, and ESPN will sell all of the ad inventory, according to two sources familiar with the agreement. "SportsCenter" for Snapchat debuts Monday (Nov. 13) at 5 p.m. ET, and then starting Tuesday will launch on a regular schedule of shows available twice a day at 5 a.m. and 5 p.m. ET on weekdays, and once at 5 a.m. on weekends. The first episode will be hosted Emmy-winning sports personality Katie Nolan, who recently joined ESPN from FS1, the company notes. "Katie, Elle, Cassidy, Jason and Cy collectively bring a new style, energy and substance that I believe will connect with Snapchat's audience in a real way".

ESPN is bringing "SportsCenter" to Snapchat in a twice-daily show - running at just a fraction of the length of its TV progenitor and with a cast of more dressed-down, millennial hosts.

"'SportsCenter" is the crown jewel of ESPN, and I think it's defined how generations experience sports and think about the culture of sports", said Sean Mills, Snap's head of content. "Today the enormous changes resulting from technology, especially mobile, are having a huge impact on how sports fans follow their favorite players and teams, not to mention fundamentally changing the conversations around sports". Network. Along with daily shows, Snap launched a joint venture studio with NBCUniversal last month to produce scripted shows to air on the app. It placed the blame for a lower operating income to a "decline at ESPN", fuelled by higher programming costs, lower advertising revenue and severance and contract termination costs. Second, it reaches new people (mainly younger fans) on a new platform that definitely aren't sitting down for an hour to watch an entire episode of SportsCenter.

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