Starbucks' holiday cups are mostly DIY this year

Starbucks’ 2017 Holiday Cups Are Finally Here & They Carry A Beautiful Message About Giving Back Tanya Ghahremani  Bustle

Actually, it's more of an entreaty.

Jordan Kay from Starbucks Creative Studio was the illustrator for this year's holiday cup design. The designs have a splash of color with the coffee chain's regular green logo, some hands holding red cups with red ribbons, but from there, it's up to the customer.

"This year's cup is intentionally created to encourage our customers to add their own color and illustrations", says Leanne Fremar, executive creative director for Starbucks.

The cup itself drummed up tons of pre-release drama.

Although the new design hasn't come as much of a surprise following the image leaked by a Reddit user in October, what we didn't know is that this new version has got a DIY element to it. Starbucks has designed the cups to be customised, with plenty of white spaces to be coloured-in or illustrated in your own style.

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The cup's sleeve - for hot beverages - features the invitation to "Give Good", the theme for this year's holiday cup. "The holidays are a time to celebrate all the good we give to each other and our community".

In 2015, President Donald Trump, then on the campaign trail, floated the idea of boycotting Starbucks after it revealed a two-toned plain red cup as its holiday offering. That move caused an uproar from some consumers who felt it wasn't festive enough. That's right, people: holiday drinks are officially back at Starbucks as of November 1 at 5 a.m. local time, meaning you can order your favorite seasonal drinks and they'll come in a red cup to match.

The coffee giant began its cup tradition in 1997.

Each year, there are a few unmistakable signs that the holiday season is drawing near.

Starbucks stock closed at $54.84, down 33 cents or 0.60%, on Tuesday.

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