Snapchat links up with NBCUniversal to create TV shows for social media

Amanda Edwards  WireImage
Jay Duplass and Mark Duplass

Meanwhile, NBCU and Snap will formalize their partnership with a joint venture, in the form of a new digital content studio based in Santa Monica.

NBC Entertainment veteran Lauren Anderson takes the helm as the digital studio's chief content officer and will work with talent from across the industry while continuing to collaborate with the NBC Entertainment network and studio families.

Maggie Suniewick, president of NBCUniversal Digital Enterprises, told the publication that other platforms just want access to clips from existing NBC shows but Snapchat is pushing to create "something new and different for different audiences".

The two companies have already produced at least three shows for Snapchat in an effort to reach more viewers as mobile audiences continue to grow, including a daily news show called Stay Tuned and an entertainment show from E! network called The Rundown.

According to the Hollywood Reporter, company executives confirmed the move and said that both NBC and Snap will get equal equity stakes in the business.

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The first deal to come out of the joint venture will be with the Duplass Brothers' creative shop, Donut.

Universal and Snap partnered for a new digital content studio that is focused on made-for-mobile video. Between them, they have produced, written, directed and acted in numerous film and TV series, including the recent HBO series, Togetherness and Room 104.

"We see scripted as the next exciting chapter to dive into, and are thrilled to be charting this path with NBCUniversal, who have been unbelievable collaborators from the start, and with the leadership of Lauren, who has a fantastic track record in this space", said Snap head of original content Sean Mills". Snap head of content said at the time that mobile was "complimentary to TV".

Snap and NBCUniversal did not immediately respond to requests for further comment. "We'll try to not to fuck it up".

He stressed that the mobile-first scripted content on Snapchat would be different from traditional TV shows, and likely much shorter in length-about three to five minutes per episode. The partnership's previous Snapchat videos during the 2016 Summer Olympics in Rio de Janeiro garnered more than 2 billion views.

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