This Dhanteras, all that glitters is definitely gold

Diwali 2017 Date Significance Puja Time Muhurat and Diwali Puja Vidhi

Lord Kuber, the God of wealth is worshipped along with Goddess Lakshmi today. That is why despite their willingness, some people are unable to buy gold and purchase some other metals like silver instead.

Multiple redemption options like doorstep delivery in the form of a gold coin or brick or sell it online to MMTC PAMO at transparent market-linked prices - is also covered under the sale.

Despite anticipating a gloomy start to Diwali a few days ago, the gold and jewellery markets have been seeing many buyers since Sunday, and are optimistic of a relatively shining festive season.

Acharyaji has also talked about the importance of the festival. As a part of this sale, customers can use the promo code GOLDFEST to avail 3% additional Paytm Gold on a minimum purchase of Rs 10,000.

Check out Paytm's "Diwali gold sale": Electronic payment and e-commerce brand Paytm too has geared up for Diwali and offering awesome deals. The e-tailer is offering its customers up to 10% discount on gold coins. You should know the purity of your gold.

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Gold is available in 24, 22, 18 and 14 karate.

Similarly, rural folk who normally invest their savings in gold, have continued the trend this year too, but in very limited quantities, he pointed out.

Come Dhanteras, and the hunger for gold, so visible among Indians, has helped them tide over the impact of demonetisation and the Goods and Services Tax (GST), as customers thronged jewellery stores on Tuesday.

Among organised players, P C Jewellers Managing Director Balram Garg said the company hopes to clock about 30-35 percent growth in sales, thanks to the growing interest in designs and trust in quality of products, competitive prices and aggressive marketing.

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