Google Assistant shopping is coming to your phone, Target partnership live today

Source Target

Target will offer two-day delivery, as well as free shipping for any orders over $35, Google says in a blog post.

After testing out Google's delivery service in New York City and California, the big-box retailer on Thursday said it's now expanded nationwide on the Google Express website and app and on the Google Home smart speaker via voice shopping. They'll also be able to use Target's loyalty card as an option for Google Express shoppers, giving them such benefits as a 5 percent discount off most purchases.

To be more competitive with Amazon, Google Express scrapped the $95-a-year membership in August, allowing shoppers to get free delivery on orders within one to three days, as long as the purchase is above each store's minimum.

Like many retailers, Target has been offering more shopping options.

Target Corp. joins Walmart and Home Depot among others in partnering with Google on voice shopping as they seek to compete against Amazon's dominance with its Echo devices. "Work is underway for Google and Target teams to bring this all to life".

On Google Home, you can order loads of Halloween candy and paper towels by voice when your hands are full in the kitchen.

This will include using voice command to pick up orders in store and using voice shopping to purchase fresh groceries, he said.

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Google's shopping service, Google Express has received new collaboration today, with the retail giant Target.

For Target, the expanded Google partnership follows a series of steps created to tackle one of the primary challenges facing its omnichannel strategy by rivals like Amazon. Assistant will showcase a few of the options, you choose which you want, then it's on the way to your house. But today, we have come to know that this ability will soon come to the Assistant on our smartphones, both Android or iOS.

Google and Amazon are pledging more voice-shopping opportunities.

The voice-activated ordering is now available in Panera's hometown of St. Louis and at its six locations in the Silicon Valley area.

Other national brands that have formally aligned with Google's voice-activated virtual assistant to accept spoken orders via the delivery marketplace Google Express, including Costco, Guitar Center, Kohl's, L'Occitane, Payless, PetSmart, Road Runner Sports, Sur La Table, Ulta, Walgreens, and Amazon's Whole Foods.

"Next year, we will also leverage our 4,700 USA stores and our fulfillment network to create customer experiences that don't now exist within voice shopping anywhere else", Marc Lore, head of Wal-Mart's USA e-commerce business, said in a blog post.

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