Amazon Introduces Logins For Teen Shoppers

Ben Fox Rubin  CNET

Amazon wants to attract teenage shoppers with a new feature that lets them shop without their parents.

The set up also aims to encourage teens to use their parents' Prime accounts, if they have them.

For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester. The accounts will allow them to search and shop for items, but there are some restrictions so that parents don't have to worry about their bank accounts. The teen can also add a note to their parents.

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Amazon in a statement Wednesday explained that if the parents are prime members, the teens can have individual access to most of the same benefits including movies, gaming through Twitch and free two-day shipping. Amazon, which already offered discounted Amazon Music Unlimited service for college students in the past, is now discounting its Prime service, as well. They can approve the purchase through text or their account. Once a teen receives an invitation, they can create their own username and password.

Amazon has launched a new monthly payment plan for Prime Student, according to a recent press release.

If you're a teen who wants to use this new service, Amazon's sign-up process requires you to send a link to your parent before you can actually do anything. And the company said kids won't be able to see their parent's credit card information. Now Amazon is giving that first solo-buying experience a digital makeover. Everyone knows most of the benefits from the subscription service by now, but the thing that I hear that keeps some people away is the cost.

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