Xiaomi partners with Hrithik Roshan to launch fitness band

Xiaomi teams up with Hrithik Roshan to launch a new Mi Band – HRX Edition

"With Indians becoming more fitness conscious with each passing day, Indian fitness category is at an extremely dynamic stage, and we believe the partnership between HRX and Xiaomi for Mi Band HRX Edition makes it a flawless fitness device for all." said Manu Jain, Vice President, Xiaomi India.

The company claims to offer up to 23 days of standby time. The Mi Band HRX Edition will first go on sale via Mi.com & Mi Home stores starting September 18th and will be available on Amazon India, Flipkart, and Myntra only from September 20th.

Commenting on the launch, Hrithik Roshan, Founder, HRX, said, "I always envisioned HRX to be a platform that could inspire people to be the best version of themselves".

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The actor launched HRX in partnership with Exceed Entertainment in 2013. You have the Lenovo Smart Band HW01, the Intex Fitrist Cardio and the Fastrack Reflex but sadly they never stood a chance against the Mi Band 2 from XIaomi which was the most sought after fitness tracker in India until it became permanently out of stock. It also monitors your fitness and tracks your sleep time with an improved pedometer algorithm. However, with a price tag of Rs. 1299, the Mi Band - HRX Edition is significantly cheaper. Some critics are calling it a good riddance as the Mi Band 2 was often plagued with firmware upgrades which produced erratic heart rate measurements.

HRX Edition Band is similar to the Mi Band 2, which was launched previous year at 1,999. It is IP67-rated and connects through Bluetooth 4.0.

One of the key highlight of this Hrithik Roshan edition Mi Band is its battery life. We are not sure if it uses the same battery as the Mi Band 2 as the technical specifications link on the product page is blank. The HRX Edition is an adaptation of Xiaomi's successful Mi Band 2 for its Indian Mi fans. "Xiaomi and HRX have lot of commonalities as brands, the most important being making products and technology affordable", said Jain.

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