Facebook standardizes monetization eligibility as content variety expands

Carolyn Everson Facebook 9175

Facebook has announced it is taking steps to address advertisers' concerns over brand safety by restricting the type of content that can be monetized around in-stream ads and Instant Articles.

In other words, creators should be "who they represent themselves to be, and have had a profile or Page on Facebook for at least one month", explains Grudin.

Facebook already has rules for the content from media publishers on its site, which are much stricter than what's allowed for the general community.

Monetisation eligibility standards and content guidelines Facebook is introducing monetisation standards for publishers and creators, which will help improve advertising quality in Ad Breaks, Instant Articles, Branded Content, and Audience Network and keep financially-motivated bad actors from profiting off Facebook's platform and tools. Also, Facebook is requiring that publishers have a sufficient follower base to use certain ad products, Ad Breaks in particular. A report that came last week shows that Facebook reaches Americans more than rest of the world and this is why many fake Russian bank accounts managed to purchase ads of worth $100,000 in the last two years and none of these purchases were rectified till now.

This is a major ordeal since it could shape the styles of content made for Facebook Watch, the new unique programming center point it has launched where distributors procure 55% of advertisement income.

Carolyn Everson, the company's vice president of marketing solutions, said the moves are in reaction to advertiser fears about being paired with content that wouldn't reflect well on their brands.

Odell Beckham Jr.'s rehab timetable creates more uncertainty surrounding Giants' season
That's what Beckham does best, and why he has emerged as one of the league's most risky , not to mention dynamic players. But Jenkins practiced in full, as did DT Jay Bromley (left knee sprain) and WR Tavarres King (right ankle sprain).

Sevilla grab point from profligate Liverpool
In the Premier League, we're often used to seeing managers pulling pathetic moves when things don't go their way . I don't think I had any influence on the decision of the ref (to send him to the stands).

Elon Musk tweets video of SpaceX landing bloopers
There is, for example, a rocket booster landing attempt from August 2014 which failed due to a malfunctioning engine sensor. A couple of weeks ago, the company revealed that it had successfully tested the first-stage booster for the Falcon Heavy.

But as advertisers direct more dollars to digital, many are demanding proof that the ads are translating into sales, and are growing wary of the content to which their ads are connected. The guidelines don't cover every scenario, but should be used as an indicator of which types of content are likely to be eligible to generate revenue. Post-campaign reporting will begin rolling out in the coming months.

In a blog post, Nick Grudin, VP of Media Partnerships, outlined how the new "monetization eligibility standards" will work.

Throughout the list of content that could render publishers ineligible for monetization, Facebook notes that the rules can apply "even if the intention is to promote awareness or education" and even if the post is "in the context of news".

In addition, Facebook's team are also partnering with third parties such as DoubleVerify and Integral Ad Science to sure its brand safety tools and controls are serving advertiser needs.

"As soon as we determine that content has breached our community standards, we remove it".

Related News:

  • Martin Shkreli Jailed Over Facebook Post Targeting Hillary Clinton

    Martin Shkreli Jailed Over Facebook Post Targeting Hillary Clinton

    Secret Service, showed Shkreli posed a danger to the public that warranted revoking his $5 million bail. Shkreli posted the threat on Facebook days after Clinton started her book tour around the country.
    Apple could join Bain in Toshiba bid

    Apple could join Bain in Toshiba bid

    The South Korean chipmaker plans to limit its role to financing, but it's unclear if it hopes to gain a stake in the future. But it added that the memorandum was not legally binding and did not prevent it from negotiating with other parties.
    Jose downgraded to tropical storm but expected to restrengthen to hurricane

    Jose downgraded to tropical storm but expected to restrengthen to hurricane

    The inclusion of the Outer Banks marks the first time the United States has been in the forecast cone tracking Jose. Higher surf and swells are possible along the east coast, but not many other direct effects are expected.
  • Week Two New England Patriots Keys to Victory

    Week Two New England Patriots Keys to Victory

    Alex Smith , the top pick of the San Francisco 49ers in 2005, has had himself a very good, but far from great career to date. There are all kinds of reasons to believe the Saints' performance on defense vs. the Vikings was anything but aberrational.
    Stefon Diggs scores twice as Vikings beat Saints

    Stefon Diggs scores twice as Vikings beat Saints

    First, he found himself wide open as he reeled in this pass from Sam Bradford and celebrated like he was Moss. This time, he celebrated by trying to punt the ball right out of the stadium.
    Boyfriend charged with pregnant girlfriend's murder ordered held without bond

    Boyfriend charged with pregnant girlfriend's murder ordered held without bond

    Tessier later admitted to moving the front tag off the auto , as well as throwing away Wallen's driver's license and phone. Although police believe Tessier was the father of the child Wallen was carrying, the text message claimed that he was not.
  • Are Analysts Bullish about Ashtead Group plc (LON:AHT) after last week?

    Are Analysts Bullish about Ashtead Group plc (LON:AHT) after last week?

    In other news, insider Andrew Nicol purchased 4,800 shares of the stock in a transaction dated Friday, January 27th. On Tuesday, June 6 WINSLOW BARRY N bought $12,775 worth of TCF Financial Corporation (NYSE:TCF) or 500 shares.
    Improving outlook for oil prices

    Improving outlook for oil prices

    Gulf", oil markets are showing underlying strength, said Bjarne Schieldrop, chief commodities analyst at SEB AB in Oslo. USA crude settled up $1.07, or 2. 2 percent , to $49.30 per barrel and Brent crude was up 89 cents to $55.16 a barrel.
    Minecraft Coming to New Nintendo 3DS, Out Today

    Minecraft Coming to New Nintendo 3DS, Out Today

    The game is playable on the New 3DS , New 3DS XL and New 2DS XL - leaving original 2DS, 3DS and 3DS XL owners in the dust. The launch comes just a few months after the game became available on the Nintendo Switch .
  • Sam Bradford is going to get paid next year

    Sam Bradford is going to get paid next year

    The Vikings went 7-8 in games he played, meaning Bradford never has had a winning record as a starter in any NFLseason. More concerning this week for the Vikings might be linebacker Anthony Barr , who was held out with a hamstring injury.
    Israeli PM states support for independent Kurdish state

    Israeli PM states support for independent Kurdish state

    Kalin on Thursday said: "There will absolutely be consequences for this referendum decision", without elaborating further. It described the KRG leadership's "increasingly emotional statements" in favor of independence as "alarming".
    EU President, Juncker outlines life after Brexit

    EU President, Juncker outlines life after Brexit

    Addressing the expansion of Schengen, Mr Juncker argued: "A more united Union also needs to become more inclusive". He made it clear that "this excludes Turkey's entry into the European Union for the time being".


Most liked

Dead After IS Attacks in Southern Iraq
Before the death toll was raised dramatically, hospital officials had said that four Iranian citizens were among those killed. Gun and auto bomb attacks have killed at least 50 people in southern Iraq, officials said Thursday.

Trump says Iran is violating 'spirit' of Iran nuclear deal
And still today, the fallout from the invasion is undermining USA national security. Those, however, aren't specifically covered in the nuclear agreement .

Tillerson urges more pressure on North Korea
Implementing a complete oil embargo against North Korea is going to be extremely hard , US Secretary of State Rex Tillerson said. Libya envoy Ghassan Salame. "I've seen firsthand the devastation Hurricane Irma has caused people in the Caribbean".

Amarnath attack mastermind killed in Kashmir
As the security forces tightened the cordon, the hiding terrorists opened fire on the security forces triggering an encounter. Meanwhile, the authorities have blocked 4G mobile internet services in the city following the killing of LeT commander.

Grenfell Tower fire public inquiry to get under way
Demonstrators gathered outside the building where Sir Martin made his address carrying banners that read: "Justice for Grenfell". Nearly 70 per cent of the council and housing association-owned blocks have only one staircase through which to evacuate.

Trump to visit the disaster that Hurricane Irma left behind
He vowed to return to the state, where millions of residents remain without power and areas remain inaccessible to recovery crews. Trump tweeted earlier Thursday morning that he also planned to to thank "our GREAT first responders", including both the U.S.

Radioactive gas found after North's nuke test
She added that the images from the North's nuclear test in 2016 did not show substantial change on the mountain's surface. North Korea responded to the "vicious" sanctions by vowing to inflict "the greatest pain" the US has ever suffered.

Rights group slams Myanmar's crackdown on ethnic Rohingya
Yet what is shocking is that Aung San Suu Kyi , who championed the cause of democracy and human rights, is mum. He said Turkey is also hosting a meeting on Myanmar organized by the Organization of Islamic Cooperation.

What's Unfolding For Shares of Enable Midstream Partners, LP (NYSE:ENBL)
The Connor Clark & Lunn Investment Management Ltd holds 8,725 shares with $5.53 million value , up from 1,900 last quarter. According to data from First Call, Magellan Midstream Partners, L.P. (NYSE:MMP) has a consensus recommendation of 2.60.

Isco renews with Real Madrid until 2022
The left-back will be absent for Sunday's trip to Real Sociedad and the visit of Real Betis on 20 September. The Brazilian was sent off in Real's 1-1 draw at home to Levante on Saturday for kicking out at an opponent.

Stoke's Mark Hughes tried to get Jose Mourinho sent off
United might have grabbed a late triumph but Lukaku snatched at a close-range chance and Pogba hooked over. We were up against the best side in the Premier League judging by what they have shown so far.

New Hampshire Has The Highest Median Income in the US
Again , marginalized demographic categories experienced larger improvements than those who tend to be more economically secure. Duggan cited partnerships with major employers, job training programs and expanded bus service that helps people get to jobs.

Domestic violence leaves 3 Sacramento kids dead
Police have made an arrest after three children were found dead in a California home Wednesday, reports CBS Sacramento . Hodges is expected to be booked on three charges of murder and one county of domestic violence .

United Kingdom terror-related arrests rise to record 379
According to the Home Office , 91% of those in custody held Islamist extremist reviews, while 5% were from the far-right. A total of 379 people were held on suspicion of terror-related crimes in the year to June - more than one every day.

Google Teases Pixel 2 Phone Using Search Engine Images
We already know that the smaller varaint Google Pixel 2 will be manufactured by HTC and will be powered by the Snapdragon 835 SoC. The said billboard has only five words written on top, "Ask more of your phone", along with the G logo and the date October 4 .